APA aipamena

KAPFERER JEAN-NOEL. (2004). NEW STRATEGIC BRAND MANAGEMENT. KOGAN PAGE.

Chicago Style aipamena

KAPFERER JEAN-NOEL. NEW STRATEGIC BRAND MANAGEMENT. LONDON: KOGAN PAGE, 2004.

MLA aipamena

KAPFERER JEAN-NOEL. NEW STRATEGIC BRAND MANAGEMENT. KOGAN PAGE, 2004.