APA (7th ed.) Citation

LOUDON DAVID L. (1993). CONSUMER BEHAVIOUR: CONCEPTS AND APPLICATIONS (4TH.). TATA MCGRAW-HILL PUBLISHING COMPANY LIMITED.

Chicago Style (17th ed.) Citation

LOUDON DAVID L. CONSUMER BEHAVIOUR: CONCEPTS AND APPLICATIONS. 4TH. NEW DELHI: TATA MCGRAW-HILL PUBLISHING COMPANY LIMITED, 1993.

MLA (9th ed.) Citation

LOUDON DAVID L. CONSUMER BEHAVIOUR: CONCEPTS AND APPLICATIONS. 4TH. TATA MCGRAW-HILL PUBLISHING COMPANY LIMITED, 1993.