BROWN WILLAM P. (1984). STRATERGIC ADVERTISING CAMPAIGNS. CRAIN BOOKS.
Cita Chicago (17th ed.)BROWN WILLAM P. STRATERGIC ADVERTISING CAMPAIGNS. CHICAGO: CRAIN BOOKS, 1984.
Cita MLA (9th ed.)BROWN WILLAM P. STRATERGIC ADVERTISING CAMPAIGNS. CRAIN BOOKS, 1984.
Atenció: Aquestes cites poden no estar 100% correctes.