Cita APA (7a ed.)

BROWN WILLAM P. (1984). STRATERGIC ADVERTISING CAMPAIGNS. CRAIN BOOKS.

Cita Chicago Style (17a ed.)

BROWN WILLAM P. STRATERGIC ADVERTISING CAMPAIGNS. CHICAGO: CRAIN BOOKS, 1984.

Cita MLA (9a ed.)

BROWN WILLAM P. STRATERGIC ADVERTISING CAMPAIGNS. CRAIN BOOKS, 1984.