APA način citiranja (7. izdanje)

Rao Vithala R. (2009). Handbook of Pricing Research in Marketing. Edward Elger.

Čikaški stil citiranja (17. izdanje)

Rao Vithala R. Handbook of Pricing Research in Marketing. U K: Edward Elger, 2009.

MLA način citiranja (9. izdanje)

Rao Vithala R. Handbook of Pricing Research in Marketing. Edward Elger, 2009.