RISE AL. (1986). MARKETING WARFARE. MCGRAW-HILL.
Chicago Style (17th ed.) CitationRISE AL. MARKETING WARFARE. NEW YORK: MCGRAW-HILL, 1986.
MLA (9th ed.) CitationRISE AL. MARKETING WARFARE. MCGRAW-HILL, 1986.
Warning: These citations may not always be 100% accurate.