Cita APA (7th ed.)

RISE AL. (1986). MARKETING WARFARE. MCGRAW-HILL.

Cita Chicago (17th ed.)

RISE AL. MARKETING WARFARE. NEW YORK: MCGRAW-HILL, 1986.

Cita MLA (9th ed.)

RISE AL. MARKETING WARFARE. MCGRAW-HILL, 1986.