Cita APA (7a ed.)

RISE AL. (1986). MARKETING WARFARE. MCGRAW-HILL.

Cita Chicago Style (17a ed.)

RISE AL. MARKETING WARFARE. NEW YORK: MCGRAW-HILL, 1986.

Cita MLA (9a ed.)

RISE AL. MARKETING WARFARE. MCGRAW-HILL, 1986.