APA-referens (7:e uppl.)

RISE AL. (1986). MARKETING WARFARE. MCGRAW-HILL.

Chicago-referens (17:e uppl.)

RISE AL. MARKETING WARFARE. NEW YORK: MCGRAW-HILL, 1986.

MLA-referens (9:e uppl.)

RISE AL. MARKETING WARFARE. MCGRAW-HILL, 1986.