APA (7th ed.) Citation

MURPHY J.A. (2006). CONVERTING CUSTOMER VALUE FROM RETENTION TO PROFIT. JOHN WILEY & SONS.

Chicago Style (17th ed.) Citation

MURPHY J.A. CONVERTING CUSTOMER VALUE FROM RETENTION TO PROFIT. ENGLAND: JOHN WILEY & SONS, 2006.

MLA (9th ed.) Citation

MURPHY J.A. CONVERTING CUSTOMER VALUE FROM RETENTION TO PROFIT. JOHN WILEY & SONS, 2006.