Cita APA (7a ed.)

MURPHY J.A. (2006). CONVERTING CUSTOMER VALUE FROM RETENTION TO PROFIT. JOHN WILEY & SONS.

Cita Chicago Style (17a ed.)

MURPHY J.A. CONVERTING CUSTOMER VALUE FROM RETENTION TO PROFIT. ENGLAND: JOHN WILEY & SONS, 2006.

Cita MLA (9a ed.)

MURPHY J.A. CONVERTING CUSTOMER VALUE FROM RETENTION TO PROFIT. JOHN WILEY & SONS, 2006.