APA-viite (7. p.)

MURPHY J.A. (2006). CONVERTING CUSTOMER VALUE FROM RETENTION TO PROFIT. JOHN WILEY & SONS.

Chicago-viite (17. p.)

MURPHY J.A. CONVERTING CUSTOMER VALUE FROM RETENTION TO PROFIT. ENGLAND: JOHN WILEY & SONS, 2006.

MLA-viite (9. p.)

MURPHY J.A. CONVERTING CUSTOMER VALUE FROM RETENTION TO PROFIT. JOHN WILEY & SONS, 2006.