Citazione Stile APA (7a Edizione)

MURPHY J.A. (2006). CONVERTING CUSTOMER VALUE FROM RETENTION TO PROFIT. JOHN WILEY & SONS.

Citazione stile Chigago Style (17a edizione)

MURPHY J.A. CONVERTING CUSTOMER VALUE FROM RETENTION TO PROFIT. ENGLAND: JOHN WILEY & SONS, 2006.

Citatione MLA (9a ed.)

MURPHY J.A. CONVERTING CUSTOMER VALUE FROM RETENTION TO PROFIT. JOHN WILEY & SONS, 2006.