Cita APA (7th ed.)

Kumar Nirmalya. (2011). Case Studies in Marketing Effectiveness with CD. S P Jain Institute of Management 7 Research.

Cita Chicago (17th ed.)

Kumar Nirmalya. Case Studies in Marketing Effectiveness with CD. Mumbai: S P Jain Institute of Management 7 Research, 2011.

Cita MLA (9th ed.)

Kumar Nirmalya. Case Studies in Marketing Effectiveness with CD. S P Jain Institute of Management 7 Research, 2011.