Kumar Nirmalya. (2011). Case Studies in Marketing Effectiveness with CD. S P Jain Institute of Management 7 Research.
Chicago-referens (17:e uppl.)Kumar Nirmalya. Case Studies in Marketing Effectiveness with CD. Mumbai: S P Jain Institute of Management 7 Research, 2011.
MLA-referens (9:e uppl.)Kumar Nirmalya. Case Studies in Marketing Effectiveness with CD. S P Jain Institute of Management 7 Research, 2011.
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