ARMSTRONG GARY. (1983). CASES IN MARKETING RESEARCH STUDY GUIDE. PRENTICE -HALL INTERNATIONAL; INC.
Cita Chicago (17th ed.)ARMSTRONG GARY. CASES IN MARKETING RESEARCH STUDY GUIDE. NEW JERSEY; U.S.A: PRENTICE -HALL INTERNATIONAL; INC, 1983.
Cita MLA (9th ed.)ARMSTRONG GARY. CASES IN MARKETING RESEARCH STUDY GUIDE. PRENTICE -HALL INTERNATIONAL; INC, 1983.
Atenció: Aquestes cites poden no estar 100% correctes.