JONES JOHN PHILIP. (1998). WHAT`S IN A BRAND? BUILDING BRAND EQUITY THROUGH ADVERTISING. TATA MCGRAW-HILL PUBLISHING COMPANY.
Citazione stile Chigago Style (17a edizione)JONES JOHN PHILIP. WHAT`S IN A BRAND? BUILDING BRAND EQUITY THROUGH ADVERTISING. NEW DELHI: TATA MCGRAW-HILL PUBLISHING COMPANY, 1998.
Citatione MLA (9a ed.)JONES JOHN PHILIP. WHAT`S IN A BRAND? BUILDING BRAND EQUITY THROUGH ADVERTISING. TATA MCGRAW-HILL PUBLISHING COMPANY, 1998.
Attenzione: Queste citazioni potrebbero non essere precise al 100%.