APA-viite (7. p.)

KAPOOR JAGDEEP. (2001). 24 BRAND MANTRAS: FINDING A PLACE IN THE MINDS AND HEARTS OF CONSUMERS. RESPONSE BOOKS.

Chicago-viite (17. p.)

KAPOOR JAGDEEP. 24 BRAND MANTRAS: FINDING A PLACE IN THE MINDS AND HEARTS OF CONSUMERS. NEW DELHI: RESPONSE BOOKS, 2001.

MLA-viite (9. p.)

KAPOOR JAGDEEP. 24 BRAND MANTRAS: FINDING A PLACE IN THE MINDS AND HEARTS OF CONSUMERS. RESPONSE BOOKS, 2001.