KAPOOR JAGDEEP. (2001). 24 BRAND MANTRAS: FINDING A PLACE IN THE MINDS AND HEARTS OF CONSUMERS. RESPONSE BOOKS.
Chicago-čujuhus (17. p.)KAPOOR JAGDEEP. 24 BRAND MANTRAS: FINDING A PLACE IN THE MINDS AND HEARTS OF CONSUMERS. NEW DELHI: RESPONSE BOOKS, 2001.
MLA-čujuhus (9. p.)KAPOOR JAGDEEP. 24 BRAND MANTRAS: FINDING A PLACE IN THE MINDS AND HEARTS OF CONSUMERS. RESPONSE BOOKS, 2001.
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