Cita APA (7a ed.)

WINKLER JOHN. (1983). PRICING FOR RESULTS. INSTITUTE OF MARKETING.

Cita Chicago Style (17a ed.)

WINKLER JOHN. PRICING FOR RESULTS. LONDON: INSTITUTE OF MARKETING, 1983.

Cita MLA (9a ed.)

WINKLER JOHN. PRICING FOR RESULTS. INSTITUTE OF MARKETING, 1983.