APA (7th ed.) Citation

MOHAN MAHENDRA. (1989). ADVERTISING MANAGEMENT: CONCEPTS AND CASES. TATA MCGRAW-HILL PUBLISHING COMPANY LIMITED.

Chicago Style (17th ed.) Citation

MOHAN MAHENDRA. ADVERTISING MANAGEMENT: CONCEPTS AND CASES. NEW DELHI: TATA MCGRAW-HILL PUBLISHING COMPANY LIMITED, 1989.

MLA (9th ed.) Citation

MOHAN MAHENDRA. ADVERTISING MANAGEMENT: CONCEPTS AND CASES. TATA MCGRAW-HILL PUBLISHING COMPANY LIMITED, 1989.

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