Lua APA (7ú heag.)

MOHAN MAHENDRA. (1989). ADVERTISING MANAGEMENT: CONCEPTS AND CASES. TATA MCGRAW-HILL PUBLISHING COMPANY LIMITED.

Lua i Stíl Chicago (17ú heag.)

MOHAN MAHENDRA. ADVERTISING MANAGEMENT: CONCEPTS AND CASES. NEW DELHI: TATA MCGRAW-HILL PUBLISHING COMPANY LIMITED, 1989.

Lua MLA (9ú heag.)

MOHAN MAHENDRA. ADVERTISING MANAGEMENT: CONCEPTS AND CASES. TATA MCGRAW-HILL PUBLISHING COMPANY LIMITED, 1989.

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