MOHAN MAHENDRA. (1989). ADVERTISING MANAGEMENT: CONCEPTS AND CASES. TATA MCGRAW-HILL PUBLISHING COMPANY LIMITED.
शिकागो शैली (17वां संस्करण) प्रशस्ति पत्रMOHAN MAHENDRA. ADVERTISING MANAGEMENT: CONCEPTS AND CASES. NEW DELHI: TATA MCGRAW-HILL PUBLISHING COMPANY LIMITED, 1989.
एमएलए (9वां संस्करण) प्रशस्ति पत्रMOHAN MAHENDRA. ADVERTISING MANAGEMENT: CONCEPTS AND CASES. TATA MCGRAW-HILL PUBLISHING COMPANY LIMITED, 1989.
चेतावनी: ये उद्धरण हमेशा 100% सटीक नहीं हो सकते हैं.