Citazione Stile APA (7a Edizione)

MOHAN MAHENDRA. (1989). ADVERTISING MANAGEMENT: CONCEPTS AND CASES. TATA MCGRAW-HILL PUBLISHING COMPANY LIMITED.

Citazione stile Chigago Style (17a edizione)

MOHAN MAHENDRA. ADVERTISING MANAGEMENT: CONCEPTS AND CASES. NEW DELHI: TATA MCGRAW-HILL PUBLISHING COMPANY LIMITED, 1989.

Citatione MLA (9a ed.)

MOHAN MAHENDRA. ADVERTISING MANAGEMENT: CONCEPTS AND CASES. TATA MCGRAW-HILL PUBLISHING COMPANY LIMITED, 1989.