Cita APA (7a ed.)

BOGART LEO. (1996). STRATEGY IN ADVERTISING (3RD.). NTC BUSINESS BOOKS.

Cita Chicago Style (17a ed.)

BOGART LEO. STRATEGY IN ADVERTISING. 3RD. USA: NTC BUSINESS BOOKS, 1996.

Cita MLA (9a ed.)

BOGART LEO. STRATEGY IN ADVERTISING. 3RD. NTC BUSINESS BOOKS, 1996.