BOGART LEO. (1996). STRATEGY IN ADVERTISING (3RD.). NTC BUSINESS BOOKS.
Chicago Style (17. basım) AtıfBOGART LEO. STRATEGY IN ADVERTISING. 3RD. USA: NTC BUSINESS BOOKS, 1996.
MLA (9th ed.) AtıfBOGART LEO. STRATEGY IN ADVERTISING. 3RD. NTC BUSINESS BOOKS, 1996.
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