APA (7th ed.) Citation

LILIEN GARY L. (1997). MARKETING MODELS. PRENTICE -HALL INTERNATIONAL, INC.

Chicago Style (17th ed.) Citation

LILIEN GARY L. MARKETING MODELS. NEW DELHI: PRENTICE -HALL INTERNATIONAL, INC, 1997.

MLA (9th ed.) Citation

LILIEN GARY L. MARKETING MODELS. PRENTICE -HALL INTERNATIONAL, INC, 1997.