APA-Zitierstil (7. Ausg.)

FEARON ROBERT. (1992). ADVERTISING THAT WORKS: HOW TO CREATE A WINNING ADVTG. PROGRAM FOR YOUR COMPAY. CAPITAL BOOKS.

Chicago-Zitierstil (17. Ausg.)

FEARON ROBERT. ADVERTISING THAT WORKS: HOW TO CREATE A WINNING ADVTG. PROGRAM FOR YOUR COMPAY. NEW DELHI: CAPITAL BOOKS, 1992.

MLA-Zitierstil (9. Ausg.)

FEARON ROBERT. ADVERTISING THAT WORKS: HOW TO CREATE A WINNING ADVTG. PROGRAM FOR YOUR COMPAY. CAPITAL BOOKS, 1992.