Παραπομπή σε μορφή APA (7η εκδ.)

FEARON ROBERT. (1992). ADVERTISING THAT WORKS: HOW TO CREATE A WINNING ADVTG. PROGRAM FOR YOUR COMPAY. CAPITAL BOOKS.

Παραπομπή σε μορφή Chicago (17η εκδ.)

FEARON ROBERT. ADVERTISING THAT WORKS: HOW TO CREATE A WINNING ADVTG. PROGRAM FOR YOUR COMPAY. NEW DELHI: CAPITAL BOOKS, 1992.

Παραπομπή σε μορφή MLA (9th εκδ.)

FEARON ROBERT. ADVERTISING THAT WORKS: HOW TO CREATE A WINNING ADVTG. PROGRAM FOR YOUR COMPAY. CAPITAL BOOKS, 1992.