Cita APA (7a ed.)

FEARON ROBERT. (1992). ADVERTISING THAT WORKS: HOW TO CREATE A WINNING ADVTG. PROGRAM FOR YOUR COMPAY. CAPITAL BOOKS.

Cita Chicago Style (17a ed.)

FEARON ROBERT. ADVERTISING THAT WORKS: HOW TO CREATE A WINNING ADVTG. PROGRAM FOR YOUR COMPAY. NEW DELHI: CAPITAL BOOKS, 1992.

Cita MLA (9a ed.)

FEARON ROBERT. ADVERTISING THAT WORKS: HOW TO CREATE A WINNING ADVTG. PROGRAM FOR YOUR COMPAY. CAPITAL BOOKS, 1992.