APA-referens (7:e uppl.)

FEARON ROBERT. (1992). ADVERTISING THAT WORKS: HOW TO CREATE A WINNING ADVTG. PROGRAM FOR YOUR COMPAY. CAPITAL BOOKS.

Chicago-referens (17:e uppl.)

FEARON ROBERT. ADVERTISING THAT WORKS: HOW TO CREATE A WINNING ADVTG. PROGRAM FOR YOUR COMPAY. NEW DELHI: CAPITAL BOOKS, 1992.

MLA-referens (9:e uppl.)

FEARON ROBERT. ADVERTISING THAT WORKS: HOW TO CREATE A WINNING ADVTG. PROGRAM FOR YOUR COMPAY. CAPITAL BOOKS, 1992.