FEARON ROBERT. (1992). ADVERTISING THAT WORKS: HOW TO CREATE A WINNING ADVTG. PROGRAM FOR YOUR COMPAY. CAPITAL BOOKS.
Chicago Style (17. basım) AtıfFEARON ROBERT. ADVERTISING THAT WORKS: HOW TO CREATE A WINNING ADVTG. PROGRAM FOR YOUR COMPAY. NEW DELHI: CAPITAL BOOKS, 1992.
MLA (9th ed.) AtıfFEARON ROBERT. ADVERTISING THAT WORKS: HOW TO CREATE A WINNING ADVTG. PROGRAM FOR YOUR COMPAY. CAPITAL BOOKS, 1992.
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