BELCH GEORGE E. (2001). ADVERTISING AND PROMOTION (5TH.). MCGRAW-HILL.
Chicago Style (17th ed.) CitationBELCH GEORGE E. ADVERTISING AND PROMOTION. 5TH. BOSTON: MCGRAW-HILL, 2001.
MLA (9th ed.) CitationBELCH GEORGE E. ADVERTISING AND PROMOTION. 5TH. MCGRAW-HILL, 2001.
Warning: These citations may not always be 100% accurate.