Cita APA (7th ed.)

BELCH GEORGE E. (2001). ADVERTISING AND PROMOTION (5TH.). MCGRAW-HILL.

Cita Chicago (17th ed.)

BELCH GEORGE E. ADVERTISING AND PROMOTION. 5TH. BOSTON: MCGRAW-HILL, 2001.

Cita MLA (9th ed.)

BELCH GEORGE E. ADVERTISING AND PROMOTION. 5TH. MCGRAW-HILL, 2001.