BELCH GEORGE E. (2001). ADVERTISING AND PROMOTION (5TH.). MCGRAW-HILL.
Chicago Style (17. basım) AtıfBELCH GEORGE E. ADVERTISING AND PROMOTION. 5TH. BOSTON: MCGRAW-HILL, 2001.
MLA (9th ed.) AtıfBELCH GEORGE E. ADVERTISING AND PROMOTION. 5TH. MCGRAW-HILL, 2001.
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