APA (7th ed.) Citation

GUILTINAN JOSEPH P. (1982). MARKETING MANAGEMENT: STRATEGIES AND PROGRAMS. MCGRAW-HILL.

Chicago Style (17th ed.) Citation

GUILTINAN JOSEPH P. MARKETING MANAGEMENT: STRATEGIES AND PROGRAMS. NEW YORK: MCGRAW-HILL, 1982.

MLA (9th ed.) Citation

GUILTINAN JOSEPH P. MARKETING MANAGEMENT: STRATEGIES AND PROGRAMS. MCGRAW-HILL, 1982.

Warning: These citations may not always be 100% accurate.