GUILTINAN JOSEPH P. (1982). MARKETING MANAGEMENT: STRATEGIES AND PROGRAMS. MCGRAW-HILL.
Chicago Style (17th ed.) CitationGUILTINAN JOSEPH P. MARKETING MANAGEMENT: STRATEGIES AND PROGRAMS. NEW YORK: MCGRAW-HILL, 1982.
MLA (9th ed.) CitationGUILTINAN JOSEPH P. MARKETING MANAGEMENT: STRATEGIES AND PROGRAMS. MCGRAW-HILL, 1982.
Warning: These citations may not always be 100% accurate.