Cita APA

GUILTINAN J P. (1997). MARKETING MANAGEMENT: STRATEGIES AND PROGRAMS (6TH.). MCGRAW-HILL.

Citación estilo Chicago

GUILTINAN J P. MARKETING MANAGEMENT: STRATEGIES AND PROGRAMS. 6TH. NEW YORK: MCGRAW-HILL, 1997.

Cita MLA

GUILTINAN J P. MARKETING MANAGEMENT: STRATEGIES AND PROGRAMS. 6TH. MCGRAW-HILL, 1997.