GUILTINAN J P. (1997). MARKETING MANAGEMENT: STRATEGIES AND PROGRAMS (6TH.). MCGRAW-HILL.
Chicagoスタイル(17版)引用形式GUILTINAN J P. MARKETING MANAGEMENT: STRATEGIES AND PROGRAMS. 6TH. NEW YORK: MCGRAW-HILL, 1997.
MLA(9版)引用形式GUILTINAN J P. MARKETING MANAGEMENT: STRATEGIES AND PROGRAMS. 6TH. MCGRAW-HILL, 1997.
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