GUILTINAN J P. (1997). MARKETING MANAGEMENT: STRATEGIES AND PROGRAMS (6TH.). MCGRAW-HILL.
芝加哥风格引文GUILTINAN J P. MARKETING MANAGEMENT: STRATEGIES AND PROGRAMS. 6TH. NEW YORK: MCGRAW-HILL, 1997.
MLA引文GUILTINAN J P. MARKETING MANAGEMENT: STRATEGIES AND PROGRAMS. 6TH. MCGRAW-HILL, 1997.
警告：这些引文格式不一定是100％准确.