Cita APA (7a ed.)

MCDANIEL CARL. (2004). MARKETING RESEARCH ESSENTIALS (WITH CD). JOHN WILEY & SONS.

Cita Chicago Style (17a ed.)

MCDANIEL CARL. MARKETING RESEARCH ESSENTIALS (WITH CD). CHICHESTER: JOHN WILEY & SONS, 2004.

Cita MLA (9a ed.)

MCDANIEL CARL. MARKETING RESEARCH ESSENTIALS (WITH CD). JOHN WILEY & SONS, 2004.