MCDANIEL CARL. (2004). MARKETING RESEARCH ESSENTIALS (WITH CD). JOHN WILEY & SONS.
Chicago Style (17. basım) AtıfMCDANIEL CARL. MARKETING RESEARCH ESSENTIALS (WITH CD). CHICHESTER: JOHN WILEY & SONS, 2004.
MLA (9th ed.) AtıfMCDANIEL CARL. MARKETING RESEARCH ESSENTIALS (WITH CD). JOHN WILEY & SONS, 2004.
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