APA-viite (7. p.)

RIES AL. (2004). ORIGIN OF BRANDS: DISCOVER THE NATURAL LAWS...SURVIVAL. HARPER COLLINS PUBLISHERS.

Chicago-viite (17. p.)

RIES AL. ORIGIN OF BRANDS: DISCOVER THE NATURAL LAWS...SURVIVAL. NEW YORK: HARPER COLLINS PUBLISHERS, 2004.

MLA-viite (9. p.)

RIES AL. ORIGIN OF BRANDS: DISCOVER THE NATURAL LAWS...SURVIVAL. HARPER COLLINS PUBLISHERS, 2004.