KOTABE MASAAKI. (2000). GLOBAL MARKETING MANAGEMENT (2ND.). JOHN WILEY AND SONS.
Cita Chicago (17th ed.)KOTABE MASAAKI. GLOBAL MARKETING MANAGEMENT. 2ND. NEW YORK: JOHN WILEY AND SONS, 2000.
Cita MLA (9th ed.)KOTABE MASAAKI. GLOBAL MARKETING MANAGEMENT. 2ND. JOHN WILEY AND SONS, 2000.
Atenció: Aquestes cites poden no estar 100% correctes.