KEEGAN WARREN J. (1989). GLOBAL MARKETING MANAGEMENT. PRENTICE -HALL INTERNATIONAL; INC.
Chicago Style (17th ed.) CitationKEEGAN WARREN J. GLOBAL MARKETING MANAGEMENT. NEW JERSEY; U.S.A: PRENTICE -HALL INTERNATIONAL; INC, 1989.
MLA (9th ed.) CitationKEEGAN WARREN J. GLOBAL MARKETING MANAGEMENT. PRENTICE -HALL INTERNATIONAL; INC, 1989.
Warning: These citations may not always be 100% accurate.