Cita APA (7a ed.)

KEEGAN WARREN J. (1989). GLOBAL MARKETING MANAGEMENT. PRENTICE -HALL INTERNATIONAL; INC.

Cita Chicago Style (17a ed.)

KEEGAN WARREN J. GLOBAL MARKETING MANAGEMENT. NEW JERSEY; U.S.A: PRENTICE -HALL INTERNATIONAL; INC, 1989.

Cita MLA (9a ed.)

KEEGAN WARREN J. GLOBAL MARKETING MANAGEMENT. PRENTICE -HALL INTERNATIONAL; INC, 1989.