KEEGAN WARREN J. (1989). GLOBAL MARKETING MANAGEMENT. PRENTICE -HALL INTERNATIONAL; INC.
芝加哥风格引文KEEGAN WARREN J. GLOBAL MARKETING MANAGEMENT. NEW JERSEY; U.S.A: PRENTICE -HALL INTERNATIONAL; INC, 1989.
MLA引文KEEGAN WARREN J. GLOBAL MARKETING MANAGEMENT. PRENTICE -HALL INTERNATIONAL; INC, 1989.
警告：这些引文格式不一定是100％准确.