Cita APA (7th ed.)

HARVARD BUSINESS REVIEW. (1980). ADVERTISING BETTER PLANNING, BETTER RESULTS. HARVARD BUSINESS REVIEW.

Cita Chicago (17th ed.)

HARVARD BUSINESS REVIEW. ADVERTISING BETTER PLANNING, BETTER RESULTS. BOSTON: HARVARD BUSINESS REVIEW, 1980.

Cita MLA (9th ed.)

HARVARD BUSINESS REVIEW. ADVERTISING BETTER PLANNING, BETTER RESULTS. HARVARD BUSINESS REVIEW, 1980.