KOTLER PHILIP. (1998). MARKETING MANAGEMENT - ANALYSIS PLANNING,IMPLEMENTATION AND CONTROL (9TH.). PRENTICE HALL OF INDIA.
Chicago Style (17th ed.) CitationKOTLER PHILIP. MARKETING MANAGEMENT - ANALYSIS PLANNING,IMPLEMENTATION AND CONTROL. 9TH. NEW DELHI: PRENTICE HALL OF INDIA, 1998.
MLA (9th ed.) CitationKOTLER PHILIP. MARKETING MANAGEMENT - ANALYSIS PLANNING,IMPLEMENTATION AND CONTROL. 9TH. PRENTICE HALL OF INDIA, 1998.
Warning: These citations may not always be 100% accurate.