Cita APA (7th ed.)

KOTLER PHILIP. (1998). MARKETING MANAGEMENT - ANALYSIS PLANNING,IMPLEMENTATION AND CONTROL (9TH.). PRENTICE HALL OF INDIA.

Cita Chicago (17th ed.)

KOTLER PHILIP. MARKETING MANAGEMENT - ANALYSIS PLANNING,IMPLEMENTATION AND CONTROL. 9TH. NEW DELHI: PRENTICE HALL OF INDIA, 1998.

Cita MLA (9th ed.)

KOTLER PHILIP. MARKETING MANAGEMENT - ANALYSIS PLANNING,IMPLEMENTATION AND CONTROL. 9TH. PRENTICE HALL OF INDIA, 1998.