KOTLER PHILIP. (1998). MARKETING MANAGEMENT - ANALYSIS PLANNING,IMPLEMENTATION AND CONTROL (9TH.). PRENTICE HALL OF INDIA.
Chicago-Zitierstil (17. Ausg.)KOTLER PHILIP. MARKETING MANAGEMENT - ANALYSIS PLANNING,IMPLEMENTATION AND CONTROL. 9TH. NEW DELHI: PRENTICE HALL OF INDIA, 1998.
MLA-Zitierstil (9. Ausg.)KOTLER PHILIP. MARKETING MANAGEMENT - ANALYSIS PLANNING,IMPLEMENTATION AND CONTROL. 9TH. PRENTICE HALL OF INDIA, 1998.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.